KHA is a wellness brand founded on a simple idea: traditional wellness should have a place in modern life.
We bring together Indian wellness wisdom, contemporary design and thoughtful innovation to create rituals that are authentic, convenient and beautifully considered.
From traditional wellness practices to modern ritual formats, KHA is designed around the realities of contemporary living — where people want wellbeing to be meaningful, but also simple and accessible.
KHA is founded by Shruthi Bennur Veeranna and Pooja Prajapati, bringing together complementary expertise across wellness, Ayurveda, innovation, operations and business.
An Ayurvedic practitioner and Consultant Gynaecologist & Obstetrician, Shruthi brings clinical and traditional wellness expertise to KHA, guiding its formulations, product development and scientific approach.
With a background in business, technology and operations, Pooja leads KHA's business strategy, operations, partnerships and brand development — translating the vision into experiences people can access and enjoy.
KHA is supported by mentors who bring diverse expertise across wellness, business, science, innovation and brand building.
Bringing decades of clinical research and botanical extraction expertise to refine KHA's modern ritual formulations.
Advising on global brand positioning, consumer experience, and elevated quiet luxury design aesthetics.
Guiding corporate wellness partnerships, omnichannel retail distribution, and sustainable business expansion.
“Wellness doesn't always need to be complicated.”
Sometimes, it begins with a simple ritual — thoughtfully designed, easy to experience and worth returning to.
Together, we are building KHA at the intersection of Indian wisdom, modern lifestyles and meaningful innovation.
Traditional knowledge and authentic wellness rituals
Wellness designed around the way people live and move today
Thoughtful products and formats that make daily recovery simple to experience
